A marketing analyst is an individual who is considered to be a one-part Data Geek and one-part Strategist. He is the one to make the data more palatable and understandable for all the non-data geeks and help them in making business decisions. Similarly, a marketing analyst has to make strategies that can define what is sold and how it is sold. Companies rely on marketing analysts for helping them understand consumer buying patterns. Marketing analysts have to work side-by-side with;
They help all such individuals to increase awareness of the specific product or service.
Marketing analysts have a lot of responsibilities or tasks that they need to take care of. Below we have listed down some of the very important ones you should know of;
The above tasks are not the end of the responsibilities a marketing analyst has because different companies have different requirements and some might transfer more responsibilities on the shoulders of the marketing analyst. So in short, he has to prepare himself for a lot of work following this job title.
If you are planning on becoming a marketing analyst then of course you’d need a bachelor’s degree for starters. Now this degree can be in;
With that, many people having a bachelor’s degree in Business Administration, Social Sciences, or Communications can also land a job as a marketing analysts.
Having a degree is not just enough in most cases as what employers mostly see in the employee is the skills they possess. As a marketing analyst, below are some of the very important skills for you to possess;
The employment of marketing analyst is projected to grow 22 percent from the year 2020 to 2030. And you would be surprised to know that figure is much faster than the average of all occupations. Similarly, about 96,000 job openings for marketing analysts are projected every year.
Companies like Thomson Reuters, IBM, Citi, Nielsen, Intel Corporation, and Wells Fargo etc. are always looking for marketing analysts to join their team.
Similarly, marketing analysts have the tendency to work for different industries including management, scientific and technical consulting services, wholesale trade, finance, and insurance etc.
This section contains salary information of the marketing analyst in five major countries;
Country | Average Salary (Yearly) |
United States | $69,939 |
Canada | CA$72,763 |
United Kingdom | £42,430 |
India | ₹1,040,000 |
Australia | A$90,717 |
Working as a marketing analyst in America can help you earn an average annual salary of $69,939.
A marketing analyst working in Canada can make around CA$72,763 a year.
In the United Kingdom, you can expect to make an average annual salary of £42,430.
In India, a marketing analyst can make around ₹1,040,000 per year.
A marketing analyst working in Australia can expect to earn around A$90,717 per annum.
Marketing Analyst and Marketing Manager might sound the same at times but if we pay close attention then we’d understand both have some differences.
Marketing Analyst | Marketing Manager |
Marketing analyst has to work around marketing strategies and reports; he has to present his findings to marketing managers for assisting in strategic decision making. | On the other hand, Marketing manager requires a broad skill set that includes content management, paid advertising, etc. |
Marketing Analyst | Data Analyst |
Marketing analyst is more focused on analyzing the market metrics. | Whereas, a Data analyst works in a multidirectional and free form to extract better insights. |
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