How and Where to Use Paraphrasing in Content Marketing?

Paraphrasing tools can be helpful in a lot of situations, but they do carry the unfortunate stigma of being somewhat “unscrupulous”. Since they can be used by a lot of writers for what is termed “article spinning”, they aren’t that favored by marketers.

But, in this post, we will be looking at how you can utilize paraphrasing for different tasks during your content marketing campaign. They’ll all be clean and constructive uses and you don’t have to worry about stepping into the unethical side of things.

1. Writing Better Emails

Email marketing is one of those timeless content marketing approaches that have not (nor seem to be, in the coming future) lost their utility. According to HubSpot, email ROI racks up to around $36 for every single buck spent.

That is why we’ve decided to start off our list with this one.

You can use paraphrasing tools to improve the quality of your cold emails and to make them more engaging. A lot of times, your first draft can come out a little clunky, and it can take a lot of time to get it right. With paraphrasing tools, this process can get a little bit sped up.

To show you how this works, we’ll enter some bland email lines in an online paraphrase tool and see how it provides the output:

“Hey there. Are you looking for a connection to use the internet? Our connection to the internet is quick and efficient.”

In the image above, you can see how the tool transformed the bland text and provided an output that reads less clunky.

Of course, there are a lot of other instances and situations in which you can utilize paraphrasers when writing. You can use them when you’re just writing subject lines and you can even use them when you have to write larger content.

2. Improving Website Content

Another content marketing platform that is used by a lot of people to project and promote their brand is their website. The content that is published on websites has to be written for humans as well as search engines. If there is a deficiency in the human readability of the content, then it will fail to attract users. On the other hand, if there is a deficiency in the SEO-friendliness of the content, then it will fail to get ranked high in the SERPs.

You can use paraphrasers for the human readability side of things. If you pick a smart and intelligent tool for the job, you can change your otherwise clunky content into something more fluent. You will be able to make your content smoother and more capable of attracting/retaining the attention of your audience.

Let’s look at an example of how this would work in an actual setting. Suppose a car dealership has the following text on its website:

“We sell for money new cars as well as the used cars that we buy. Browse through our offered vehicles and like the one of your choice.”

In the above image, we ran the text through an online paraphrasing tool. The output provided was considerably better than the input, which is pretty much the point we wanted to make.

There is a lot of different text on your website that you can improve with the help of paraphrasing tools. For one, you can try rewording the:

1. Banner text
2. Meta description
3. Headers and footers
4. Tagline

And so on.

3. Produce Better Blog Content

Blogs are one of the most commonly employed methods of content marketing. However, considering the proliferation of blogs (racking up to around 600 million blogs as of January 2023), it is difficult to get a firm footing and gain recognition in the online realm.

This is, yet again, a good place to utilize paraphrasers.

However, since some people can get the wrong idea about using paraphrasers for blogging, we’ll dilate on this a little generously.

Using paraphrasers for your blogs does not mean grabbing a post from the internet and then “laundering” it using a paraphrasing tool to avoid plagiarism penalties. It also does not mean using paraphrasing for re-using your own old blog content. Both these techniques aren’t really ethical and creative respectively.

When we talk about using paraphrasers for blogging, we refer to taking help from them in order to get a boost in your creativity levels.

For example, if you can’t write a good introductory sentence for your blog post, you can write a clunky one and then run it through a paraphraser. Then, you can take some ideas from the output and use those to come up with something better.

If we had to pack the constructive uses of paraphrasing tools for paraphrasing in one place, we can enumerate them as follows:

1. Using them to create engaging meta descriptions for your blog post
2. Using them to create engaging intros and conclusions for your blog posts
3. Rewording the actual body of your blog post and taking ideas for improving clarity and engagement
4. Learning new words and using them in your blog posts for better fluency

And the list goes on.

Some Tips to Properly Use Paraphrasing in Content Marketing

Before we wrap up this post, here are some general and miscellaneous tips that you can follow to properly use paraphrasing in content marketing:

1. Pick a smart and intelligent paraphrasing tool for your paraphrasing needs. Using a poor tool is of little benefit.
2. Be sure to paraphrase only your own content. If you have to paraphrase someone else’s text, make it clearly known by adding a citation.
3. Don’t become too dependent on paraphrasers. While taking help is fine, banking on them too much can spoil your content marketing approach and adversely affect the quality of your write-ups.

Conclusion

Content marketing is a bustling and extensive field, and you have to take help from wherever you can to tackle it. One such category of tools is paraphrasers. In the above post, we outlined some ways in which you can use these tools for improving your content marketing approach.