Businesses can directly address their intended targets through email marketing. It’s time to start email marketing if you haven’t already. Email marketing outperforms social media and sponsored search, according to studies. Small companies tell us that email marketing setup is the biggest challenge.
Top 10 Things to Keep in Mind for Launching your Email Campaign
Below is a list of ten things you must accomplish before beginning email marketing.
1. Select a Service Provider for Email Marketing
Email marketing requires an email marketing service provider. Only a provider uses email marketing automation to reach big groups of contacts or subscribers.
Free and easy-to-use Google’s Gmail is one of the most popular email online applications. In 2021, Gmail accounted for 36.5% of worldwide email opens.
Professional email templates, tools to create and manage your email list, and monitoring capabilities that reveal who opens and engages with your campaigns and messages are also included.
2. Collect Email Marketing Contacts
Email marketing has evolved since the 1978’s initial campaign. However, email marketing’s efficacy remains unchanged.
Most firms have connections for email lists. Consider your consumers and contacts. Start with supportive friends and family or frequent business connections.
Keep working on developing an email list from the beginning. Start by placing a paper sign-up sheet at your register, adding an online form to your website, and encouraging your social media followers and regular customers to sign up.
Avoid buying email lists. Email marketing is about creating connections; therefore, interacting with a smaller list of quality contacts is more effective than blasting out messages to contacts who don’t know your brand.
Boosting Website Engagement
During an email campaign, a well-crafted landing page is a sales funnel to push visitors to the next page and convert them. Leadpages’ landing page and sales funnel building features are like your website’s finest salesperson. Small businesses find this expensive, especially after the free trial time and with many capabilities available only with membership. So small companies want to see the best Leadpages alternatives to launch an effective email campaign at a low price.
3. Add Contacts to the Email Marketing Account
Four billion people email every day. Email marketing returns $36 for every dollar spent.
Add contacts to your email marketing account after creating a list.
Start by uploading a spreadsheet or importing contacts from Gmail or Outlook.
Let’s sort your contacts by their characteristics. If you manage a gym, make separate email lists for yoga and swimming students.
Thus, you have to focus emails on their interests.
4. Create a Welcome Email
New subscribers receive your welcome email first.
Welcome emails are crucial since they provide a first impression and reach customers when they’re engaged. Your welcome email has a greater open rate than normal, so provide value immediately.
Begin with a friendly greeting, then provide an outline of what they anticipate from you and immediately offer them something beneficial.
Your welcome email is automatically sent to new contacts after setup.
5. Make an Email Template
It’s fun! Send professional emails that look great on every device without becoming a designer.
Look for a clean, eye-catching template that conveys your message quickly. Choose a mobile-responsive email design for fast inbox scrolling.
Next, add your company logo to your email’s top and connect it to your homepage. Add your business name, contact information, and active social media connections to an email footer with your signature colors.
After setting up these crucial design features, duplicate your email and save it as a master template. This reusable template keeps you from starting from scratch and adding your branding.
6. Practice Persuasive Writing
Business owners fear this most. Having writer’s block is normal.
Pretending to have a face-to-face discussion and writing down what one wants to say is challenging.
Follow a repeatable approach and divide your message into three key sections:
- What do you have to offer? —Headline
- What’s in it for the reader? —Message body
- So, what should they do now? Call-to-action
This straightforward three-step approach helps you focus and produce powerful messages quickly.
7. Consider Subject Lines
Email subject lines are crucial.
Why? Before opening your message, subscribers check your subject line. People open up if you make a good impression. If your message is boring, people ignore it.
Forty characters are ideal for your subject line.
Asking a provocative question, setting a deadline, or teasing your message grabs attention.
8. Pre-Test Before Sending
Email marketing beginners often need to correct things.
You must include a crucial link or make an embarrassing spelling error in the subject line. An email has no Back button, so send yourself or a staff member a Test Email before sending it to your list.
9. Send an Email (at the Best Time)
When sending an email, time is crucial.
Your email list’s readership determines the optimal moment to send an email.
Based on client data, identify your industry’s optimum day and hour.
Set a regular mailing schedule and stick to it. Your readers expect a monthly email if you send it out on the first.
If you decide to stick to a schedule, inform folks when they sign up by stating something like:
“Would you like to join our Hints & Tips newsletter? We’ll give you a monthly collection of our top blog pieces, forthcoming webinars, and best marketing tips on the second and fourth Wednesdays.
Your subscribers know when to expect your following communication, and deliver it on schedule.
10. Monitor Outcomes
Email marketing doesn’t end when you send. Track and optimize your open rate, click-through rate, unsubscribe rate, etc.
You need to know how each email performs to improve and learn more about your clients and subscribers if you want to see genuine results from your email marketing.
Spending a few minutes reviewing your email statistics provides valuable information, such as who opened your email, who clicked on certain links, and what material was most intriguing to your readers.
Tracking behaviors outside of emails is crucial to measuring campaign engagement. How many hits to your contribution page result in donations? How much money was raised from one email?
These questions reveal your marketing’s true impact.
Remember:
1. Email Marketing’s 5Ts
Content marketing boosts brand awareness, consumer engagement, and income. Get your email marketing’s 5Ts – Tease, Target, Teach, Test, and Track to be effective.
2. Casual Emails are Unprofessional
Your message represents your relationship with the receiver, but too much information appears unprofessional. Limit exclamation points, emojis, colorful writing, fancy typefaces, and SMS shorthand.
Are you now feeling more comfortable starting email marketing?
Email marketing, like most things, appears intimidating until you attempt it. You now know ten simple steps to start email marketing campaigns.
