15 Best Digital Marketing Executive Training Programs 2024

Want to empower your career in digital marketing? Take a look at our Digital Marketing Executive Training which is designed to hone strategic and practical skills for the digital age.

Key Takeaways

• Access to courses teaching SEO, social media, and content marketing.
• A chance to develop analytical skills to measure and drive campaign success.
• Gain insights into digital marketing tools.

What skills are developed in Digital Marketing Executive Training?

You can develop skills in SEO, social media marketing, data analytics, and content strategy. With that, you will learn to use digital tools to drive successful marketing campaigns.

Digital marketing Executive Programs Evaluation & Selection Criteria

In this section, you will find courses led by recognized digital marketing experts and institutes. We evaluated each course for its content richness, practical tools, and strategic insights.

Best Digital marketing Executive Programs

The field of digital marketing is a never-ending working domain. If you want to work in a specific field of interest ‎but also want to be paid a wholesome amount then you need to select any of the ‎below programs. The best ones, completely online. So, forget your scavenge and ‎start learning to never fall behind.‎

Digital Marketing Specialization Program

• • • University of Illinois via Coursera
    • 8 months of effort required
    • 197,814+ already enrolled!
    • ★★★★★ (14,903 Ratings)

This course is ranked #1 because it was one of the top ten specialization courses in terms of enrollments in 2016. Not only that but this course was rated among the top five courses offered by numerous MOOC vendors. The credential provided by this Illinois Digital Marketing Executive Course was the most sought-after certificate on Coursera in 2015. This first course in this list delves into various facets of the modern digital marketing environment. Beginning with digital marketing analytics, search engine optimization to social media marketing, and 3D printing, they’ve got it all. Once you finish the Digital Marketing Specialization, you will have a better knowledge of the fundamentals concerning the digital marketing landscape. You might also be interested in key skills for Marketing Internships.

Professional Certificate in Digital Marketing Fundamentals

• • • University of Edinburgh via edX
    • 4 months (3-5 hours weekly) of effort required
    • Course Type: Self Paced

This edX course teaches you everything you need to know about upgrading or generating marketing value that can impact consumer behavior, purchases, and commitment with quality.  Starting with useful information about how successful brands are formed and perpetuated through the use of segmentation, targeting, and positioning for effective and lucrative marketing, you’ll be able to conduct competitive audits and an analysis of your brand.‎ With flexible pricing, you can see why digital marketing is important currently. Start designing your digital marketing strategy as soon as you finish the course! Here are the best google analytics training courses, that you might be interested in.

Digital Marketing: Storytelling in the New Communication Landscape

• • • Ravensbourne University London via FutureLearn
    • 4 weeks (2 hours weekly) of effort required
    • 940+ already enrolled!
    • Course Type: Self Paced

The mainstream marketing and communications environment has been altered by social media and digital technology. Dines, the creator and creative director of Studio Blup, will teach you how to use social media to your benefit. Learn how to grow your network, how to creatively influence the theory underlying existing advertising design, and how to deliver effectively. You will be proficient in digital storytelling. Not only that, the course claims the authenticity due to which you’ll truly broadly communicate on social media, past analytics, and tracking statistics. The course will provide you with the knowledge and skills you need to successfully develop a successful digital marketing plan.

Professional Certificate in Digital Marketing

• • • University of Maryland via edX
    • 4 months (3-5 hours weekly) of effort required
    • Course Type: Self Paced

Do you want to learn about the various and evolving approaches to digital marketing, such as smartphones and omnichannel marketing? Then enroll in edX’s attribution and marketing mix modeling course. Discover how to use SEO and SEM methods such as web analytics, machine learning, and AI/Big Data applications. The lesson then switches to deciphering the power of Customer Lifetime Value Concepts through the application. As you move forward, You’ll learn how to create Online Advertising Ecosystems that include Social Media/Social networks and Communication Big Predictive analytics for actionable insights. With expert coaching, you will master your training and marketing Executive career in 4 months. You can also checkout best Influencer Marketing courses.

Master Digital Marketing: Introduction to Marketing

• • • Left Bank via FutureLearn
    • 3 weeks (6 hours weekly) of effort required
    • Course Type: Self Paced

Increase your potential by taking this three-week digital marketing executive course twice as beneficial. Learn about the historical marketing ideas and key beliefs that govern what we do now. You’ll know what to include in your marketing strategy if you comprehend proven marketing approaches as well as innovative ways used in the digital landscape. By decoding the aspects that continue to change, the course provides you with a greater understanding of your customers’ motives, allowing you to make more effective marketing decisions. Professional expertise will help you gain a knowledge of human behaviors and incentives, which will aid in the development of your marketing tactics. Check out the best + free online marketing courses with certificates here.

Professional Certificate in Digital Marketing

• • • via Kellogg School of Management
    • 6 months (15-20hours weekly) of effort required

This digital marketing executive course will provide you an improved sequence of the digital marketing landscape. It’ll allow you to build the most sought-after skills, and assist you in finding your voice in this rapidly growing industry. In complement to mastering digital marketing tactics such as search engine optimization (SEO) and social media marketing, you will receive certifications from leading digital forums. This course is ideal if you want to obtain a comprehensive understanding of the strategy and implementation required to become a professional digital marketer. You can even develop enriched and resourceful guides for a wide variety of consumers by taking this excellent course from the Kellogg School of Management.

MicroMasters Program in Marketing in a Digital World

• • • Curtin University via edX
    • 1 Year (7-9 hours weekly) of effort required

From this digital marketing executive course, you will learn hands-on skills in proactive and reactive corporate reputation management CRM. If you want to manage an online brand or manage sponsored, acquired, and controlled digital media assets for optimum impact. The course is focused on global public relations guiding principles and global public relations industry standards. You’ll also understand how to evaluate brand management decisions. This comprises the techniques and methods used to design and administer the system. You must learn and apply the foundations of customer and buyer psychology in order to comprehend and apply the fundamentals of any effective marketing campaign. As a result, this course should be your first source of call when it comes to implementing marketing tactics such as segmentation, targeting, positioning, and differentiation in an online context. You can also find out CPA Marketing training courses.

Introduction to Marketing: Omnichannel Marketing and Analysis

• • • Institute of Data & Marketing via FutureLearn
    • 3 weeks (4 hours weekly) of effort required
    • Course Level: Intermediate

Having far too many options to choose from whether physical and digital, you might want to choose this planned instructional course that can prove to be very helpful. As the title suggests, this course will take you through each accessible marketing channel and teach you how to choose the ideal ones for each demographic campaign. Employing data analysis to continuously test, monitor, learn, and upgrade your marketing operations is a never-ending cycle for market success as the experts at FutureLearn believe so rightly. With this ideal course, you’ll learn the essential areas to analyze throughout your marketing campaign and then address your implementation strategy.  Needless to say, the course is quite beneficial in understanding how to run digital channels and properly harness them.

Digital Marketing and Customer Engagement Professional Certificate

• • • Tecnológico de Monterrey via edX
    • 2 Months (5-8 hours weekly) of effort required
    • Course Type: Self Paced

If you’re a newbie, check this edX Digital Executive course to learn about the tools and approaches that may be used to engage people throughout their customer journey. You’ll also learn how to support clients and build a loyal customer base by developing a win-win relationship with them in order to better serve and retain them. With relatively simple-to-implement segment methods such as sales, acquisition, eCommerce, and product education. Study all of the digital channels via which a consumer interacts with your company or industry, as well as how to communicate effectively. Just as move forward with your certification, then the course will guide you through your customer’s digital touchpoints associated with the brand, including email, social media, and your website. You can checkout Shopify Academy courses at takethiscourse.net.

Digital Skills: Digital Marketing

• • • Accenture Digital Skills via FutureLearn
    • 2 weeks (2 hours weekly) of effort required
    • 200,666+ already enrolled!
    • Course Type: Self Paced

Marketing is a valuable instrument for a company’s growth. With digital marketing taking this spotlight recently, this course will focus on what digital marketing is, why that’s necessary, and several digital marketing tactics such as display advertising, pay-per-click (PPC) advertising (SEO) search engine optimization, and email marketing. Ultimately, we will go over the significance of balancing and integrating various digital marketing techniques. The course covers ‎the key areas which are useful in discovering consumer reactions, engineering, ‎systems as well as using various channels concerning digital ‎industrial technology.‎

Digital Marketing for Hoteliers

• • • Swiss Education Group via FutureLearn
    • 4 weeks (4 hours weekly) of effort required

Another digital marketing Executive course will teach you theoretical knowledge and practical skills. To create a digital marketing plan for a hotel or hospitality business, the course is perfect. You’ll learn how to audit a hotel’s website here. Starting with digital marketing lingo, the course will teach you the tools you need to aggressively pursue your customers’ online and offline behaviors. After learning about diverse target audiences, their needs, and desires, as well as how to handle data and assess results. You’ll then do a website and social media assessment to determine how to create a customized marketing strategy. Leading you to become a media storytelling expert. Swiss Education Group, with decades of experience in hospitality management, is here to teach you how you can establish your career.

MSc Digital Marketing with Data Analytics

• • • Coventry University via FutureLearn
    • 9 Programs
    • Language: English

This course is created for the modern world of marketing, with your career in mind, and is taught by a group of expert scholars and practitioners. Merged with the study of digital marketing strategies and techniques with a deeper examination of marketing analytics, the program is favored by many tech geeks. This advanced digital marketing executive course provides a solid theoretical and empirical foundation in the business acumen demanded by modern digital marketers. You’ll learn about marketing management and leadership, brand storytelling, consumption patterns, database management, and digitalization.

The Ultimate Digital Marketing Training: SEO, Google Ads, and Cold Email

• • • ClickSlice via FutureLearn
    • 12 weeks (2 hours weekly) of effort required
    • Course Level: Introductory
    • Course Type: Self Paced

If you want to acquire free Google traffic, you must optimize your website. This ExpertTrack course teaches you how SEO operates. Then with basic knowledge about how to conduct competitive analysis, the course shifts towards how to generate effective keyword ideas to increase online sales. Learn about all of the tactics employed by leading digital companies in this course. Once you understand the fundamentals, it is simple to replicate. Follow your SEO roles to make them more achievable, and learn how Search engine truly works for the target audience. You’ll learn technical SEO so you can create a fantastic user experience and drive traffic to your website for higher promotions. You can also find out more best free online Courses with certificates at takethiscourse.net Platform.

Chief Marketing Officer Program

• • • via Columbia Business School
    • 9 Months of effort required

Learn digital marketing directly from Columbia, with a special emphasis on Chief Marketing Officers (CMOs) & multinational businesses like Starbucks/Amazon. You may be aware that CMO standards have moved and evolved much beyond advertising and communications. The CMO’s work currently encompasses a wide range of tasks within the firm, ranging from technology and digitalization to business research and data security.‎ Considering this radical shift, modern marketing executives have an opportunity to make a tremendous influence in the digital domain, firm, and the marketplace as a whole. This Chief Marketing Officer Program, offered by Columbia Business School and based on Executive Education’s curriculum, will assist you with adapting to these evolving trends and thriving in this diverse role.

Digital Marketing Strategies: Data, Automation, AI & Analytics

• • • via Kellogg School of Management
    • 2 hours (4-6 hours weekly) of effort required

The final course enlisted teaches you about new technologies such as mobile-led, cloud computing, and artificial intelligence (AI) are flourishing. As you may be aware, artificial intelligence (AI) has reshaped user behavior and impacted economies across both B2B and B2C industries. In response to these challenges, Kellogg explores the marketing methods and strategies that will boost your potential success in the current world. Using Data, Automation, AI, and Analytics in marketing through digital channels, you’ve got everything under control here!

What is Digital Marketing? ‎

The practice of selling products and services via digital channels such as social media, SEO, email, Smartphone apps, social media advertising pay-per-click is termed digital marketing. Also referred to as online marketing, it is concerned with the promotion of multinational brands to involve potential customers via the internet and other kinds of digital media.

Using multimedia communications as a marketing channel to efficiently approach a customer via an omnichannel lens.‎ With Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), and all other types of web-based earning streams, digital marketing is simply a built-in community that earns billions in seconds.

What can you do with Digital Marketing Executive Training Program? ‎

With 6% (Faster than average) job outlook and Mean hourly wages upto $74.27 according to BLS, you can do anything in advertising, content strategy, social media, and content creation. If you specialize in skills such as SEO and SEM, which can increase the profitability of a business, you will have no trouble finding a high-paying career.