A digital marketer is known to be an individual who has to promote a business and its products through online channels. These channels can be a website, an app, or social media platforms like Instagram, Facebook, etc. To be able to perform well, digital marketers have to have extensive knowledge of social media, search engines, websites, and online advertisements and how they can help generate sales.
When we talk about digital marketing, it usually combines the roles of creativity, data analysis, and social advertising. These roles combine to make a strategy that can help businesses boom. There are some digital marketers who take care of the entire online activities of an organization. While others may only specialize in a niche digital marketing role.
This article is all about explaining who a digital marketer is, the key responsibilities, skills required, and other details relevant to this job title.
As a digital marketer, you are required to:
There may be other tasks or responsibilities as well but that depends on where you are working and how large or small the organization is.
If you are planning on becoming a digital marketer then the minimum degree required to enter the field is a BS in marketing or any other relevant field. With that, a Master’s degree in a relevant field or earning a certification can help you make your way up through the top.
Aside from earning a degree or certification, the thing that helps you most to succeed is the skills you possess. Below we have listed down some of the hard and soft skills required by a digital marketer.
According to LinkedIn, digital marketing is among the top 10 most in-demand jobs, with around 860,000 job openings. The most requested experience in digital marketing is social media, SEO, analytics, content strategy, and more.
Top companies like Disruptive Advertising INC, PepsiCo, MAxAudience, WebDX, Markitors, Perfect Search Media, and many others are always looking for different digital marketers or digital marketing roles to hire.
Digital marketers can easily make their way in industries like law, marketing, healthcare, retail, education, automobile, food, entertainment, and many others.
In the end, we can say, if companies really want to overcome the natural evolution of the market and stay one step ahead of their competitors, then they need to embrace new trends and advanced business solutions. Digital marketing in this regard has become a fundamental part of this change and the majority of the industries have to depend on it. Therefore, a future as a digital marketer or any other role in digital marketing can be a great career option.
This section contains salary details of a project manager working in different major countries.
Country | Average Salary (Yearly) |
United States | $64,560 |
Canada | CA$62,534 |
United Kingdom | £47,186 |
India | ₹573,348 |
Australia | A$77,000 |
The average annual salary of a digital marketer working in the US is around $64,560.
If you are working as a digital marketer in Canada, then the average annual salary would be around CA$62,534.
In England, the average annual salary of a digital marketer is £47,186.
In India, a digital marketer can easily make around ₹573,348 annually.
A digital marketer working in Australia can expect to make an average annual salary of A$77,000.
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