Course Highlights
- Meta via Coursera
- 15,234+ already enrolled!
- ★★★★★ 4.8 (155 Ratings)
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In this course, you will learn the basic principles of marketing. Here the instructor will explain in detail how data and its measurement inform a marketing action. You will also understand how data is collected and what the regulations around its collection are. After that, you will be taught how marketers use data to inform campaign decisions. Similarly, you will be taught how to identify why data analysis matters in digital marketing. Going further, the instructor will explain how to implement the Meta pixel to capture data that is used to track visitor activity on a website. Next, you will learn how an API connects data captured offline to an online platform.
Furthermore, you will understand the common platforms for online data management and evaluation. In addition, you will learn how to navigate Google Analytics and Meta Ads Manager reports. Finally, you will understand the importance of privacy regulations governing online marketing space.
TTC Course Analysis:
Following are the results of comprehensive analysis of “Meta Marketing Analytics” online course by our team of experts.
TTC Rating
29 Reviews | 4.8 |
TakeThisCourse Sentiment Analysis Results:
In order to facilitate our learners with real user experience, we performed sentiment analysis and text mining techniques that generates following results:
- TTC analyzed a total of 29 reviews for this online course.
- The analysis indicates that around 97% reviews were positive while around 3% of reviews had negative sentiment.
- Meta Marketing Analytics’s online course received a total score of 4.8 out of 5, based on user opinions related to 4 effectiveness factors including content, engagement, quality practice and career benefit.
TTC Course Effectiveness:
Based on learner reviews we believe;
- The content of this course has been explained in a very succinct manner
- The entire course has been taught in an easy language by the instructor
- The course contains engaging quizzes for quality learning experience
- Overall it is a great course to develop marketing skills
Pros & Cons:
Pros:
- Beginner-friendly
- Highest rating of 4.8
- Engaging assignments
Cons:
- Outdated links
- Instructor is too fast
What Learners Are Saying About this Course:
This section contains feedback that has been given by online learners about this course. Note that we have divided these reviews based on our main points mentioned below;
Key benefits:
This course gives a wonderful introduction to Marketing Analytics and teaches new concepts
Taking this course has helped me learn new concepts of Marketing Analytics in the best possible manner. Starting the course you will get a wonderful introduction to Marketing Analytics and then you will understand the significance of data in marketing. I believe if anyone is looking for a complete and thorough introduction to data analytics then this course is it. (Maria P)
Offers content that helps you develop analytics skills
This course offers everything one needs to know about Marketing Analytics. After completing this course, I managed to develop many analytic skills that can be applied in the real world. (Saowarat R)
The instructor’s expertise resources and dedication towards delivering high quality content was remarkable
My experience with this course has been truly remarkable. I can’t even praise the instructor enough for her expertise resources and dedication towards delivering such high quality content. This course gave me a comprehensive and in-depth understanding of the key concepts, tools, and techniques that are important for effective data-driven marketing strategies. The modules are well-structured and engaging and delivered by an industry expert who has a wealth of practical knowledge and experience. Overall this is a very engaging course that allowed me to understand every bit of information in the best possible manner. (Yussef K)
This course covers a diverse range of Marketing topics where the focal point remains on Marketing Data Analytics
I can say this is the type of course where you will find a diverse range of topics on Marketing. But at the same time the focal point remains on Marketing Data Analytics throughout the curriculum. The entire course was engaging enough to keep me focused and motivated throughout. This course is a strong recommendation for all the aspiring marketing analysts and seasoned analysts working the field. (Sherman K)
Course contains all the high-level information to help you get a job as a marketing analyst
I took this course to improve my skills as a marketing analyst. I can say with complete confidence that this course has everything a marketing analyst needs to learn. The course filled my mind with all the latest marketing analytics concepts. I believe this course offers high level information that is important to possess if someone is looking for a job as a marketing analyst. (Aleksandra B)
A course that offers practical content to get started as a new marketer
This course covers all the practical content that is helpful to get started as a new marketer. As a beginner or a new marketer, one can find a lot of value and new information in this course. At the same time, experienced marketers can also learn a lot from this course and become familiar with all the latest content. (Lenka S)
Helps you establish the context for marketing analytics in strategic communication
I can say this course helped me strengthen my belief in myself. It boosted my confidence that I can do well in this field. This course turned out to be quite helpful in establishing context for marketing analytics in strategic communication. It made me realize that creative professionals should be capable enough to not only deliver meaningful and insightful communication but also marketing analytics that informs communication. (Arohi C)
Key challenges
I had to drop out because the content was very difficult
The course started off okay but then it went from 0 to 100 very quickly. Meaning, the content became quite difficult to understand as I was a beginner. I only took the course because it was mentioned that no previous experience was required but the content was not for beginners so I had to drop out. (David M)
The content was not too impactful
This course was not what I expected as the content was not too impactful. The instructor could have done much better than this. (Calvin M)
Learner’s Suggestions/Recommendations:
- The course itself seemed quite comprehensive and well-presented. But the main issue was the bots taking over the entire discussion forum and acting as if they were the actual professor. This put a damper on my overall experience. This was not what I wanted as I was hoping the actual professor would take part in the discussion forum and interact with us. (Maria M)
- The course is fine but the Google Analytics part should be added along with instructions regarding how to connect it with your website. (Gulfam A)
Is this Course worth taking?
Overall the course is great that has been taught by a great facilitator. The content is good along with engaging quizzes. This course is suited best for all those looking to become a Meta Marketing Analyst. Therefore, we can say the course is worth taking.
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