Course Highlights
- Google via Coursera
- 691,712+ already enrolled!
- ★★★★★ 4.8 (16,191 Ratings)
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In this beginner-level course, you will understand everything there is about the fields of digital marketing and e-commerce. Here you will learn about the job responsibilities of an entry-level digital marketer and e-commerce specialist. Then, the instructor will explain the concept of a marketing funnel. After that, you will investigate the elements of a digital marketing strategy. This includes learning all about goal setting, channel selection, and content planning.
Going further, the instructor will talk about the commonly used channels and platforms like Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, email marketing, and display advertising. Then you will understand the elements and goals of a digital marketing and e-commerce strategy.
TTC Course Analysis:
Based on learner reviews we believe;
- The content of this course is engaging, informative, and well-presented
- The instructor used different examples along with case studies for better understanding
- The course contains engaging quizzes along with other assignments for practice purposes
- Overall the course is a great source for understanding the foundations of digital marketing
Pros & Cons:
Pros:
- Highest rating of 4.8
- Suitable for beginners
- Includes additional readings
- Engaging quizzes
Cons:
- Too much theory
- A little too basic
What Learners Are Saying About this Course:
This section contains feedback that has been given by online learners about this course. Note that we have divided these reviews based on our main points mentioned below;
Key benefits:
Gives you access to superb strategies to promote e-commerce businesses
With the help of this course, I learned a lot about e-commerce online business. The instructor was great and explained in detail how to make your business successful through digital marketing channels. I can say the taught strategies were superb and allow you to promote e-commerce business. The instructor also shed light on how to increase their growth day by day. (Kay Hill)
The material was very easy to follow
The material of this course was quite easy to follow. There were no issues regarding loading content. The presenter’s first-hand accounts along with personal experiences as employees were all relevant and engaging. I really liked this course where the idea of self-paced learning is followed. (Dolores M)
Teaches you a lot about digital marketing without losing interest
I am a newbie and have a lot of interest in digital marketing and that is why I enrolled in this course. I can say this course offers a detailed introduction to digital marketing and e-commerce. For a newbie like me, the content was engaging enough to keep me motivated throughout. The content was smooth and easy. (Muhammad U)
This course is incredibly comprehensive and covers basic to advanced-level topics in sequence
I have recently completed this course and can say this has to be one of the most incredibly comprehensive courses I ever took. The way the instructor explained everything from the basics of digital marketing to more advanced topics was amazing. Topics like data analysis and attribution modeling were very interesting. The instructors seemed very knowledgeable and engaging. The course material was all presented in a clear and precise way. Overall I found this course to be an invaluable resource and is suitable for all those looking to expand their knowledge of e-commerce. The course truly deserves five stars. (Muhammad Z)
This course offers all the relevant coursework to launch you on the path of your new career
I started a new venture and found this course just at the right time. I can say this course has the relevant coursework I needed to start my career. The course material is great and relevant. I have taken many courses previously but this course turned out to be the most helpful and offered deeper knowledge and a great portfolio. (Lesego O)
Bets course suitable for all those who barely have knowledge of digital marketing and e-commerce
This is simply the best course that made me learn and know so much about digital marketing. When I started this course, I barely knew what e-commerce and digital marketing is. But with the help of this course, I was able to make consistent progress in the level of my knowledge in digital marketing. (Cynthia K)
Offers a sleek and organized introduction to the world of Digital Marketing
This is a type of course that offers a sleek and well-organized introduction to the world of digital marketing. I believe there were some concepts that I already knew but with that, I was also able to learn many new things. I can say this course can work for anyone interested in the subject.
The readings were easy and quite helpful
This is a great foundational course that gets you going in this area easily. The content is relatable and the readings are also easy and helpful. The video modules were all well put together. I would sincerely like to thank the instructor for this course. (John T)
Key challenges
The course has excessive examples that wasted a lot of my time
This course was not what I expected it to be. The start was good but then the instructor started to mention a lot of examples of people working in the field which I believe became too much irrelevant. There wasn’t any guidance on how to develop hard skills. A lot of time was wasted. (Deleted A)
Learner’s Suggestions/Recommendations:
- The course is fine but the data was not organized the way it should have been in the first place. This made me lose interest in the course. (Anonymous Learner)
- The course should focus on actually teaching the skills rather than just mentioning the titles for specific skills. With that, the extremely pedantic breakdown of different digital marketing and e-commerce specialties was unnecessary. (Victoria H)
- The instructor should have added more case studies, graphics, animated graphics, infographics, and wider context. (Guy C)
Is this Course worth taking?
We believe this course offers succinct knowledge of what digital marketing is. The course offers quite interesting quizzes and assignments to solve at the end of each module. The entire team did a great job delivering the course. So, we can say this course is worth taking and can be recommended to all those who have even slight interest in digital marketing and e-commerce.
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