- Google via Coursera
- 691,712+ already enrolled!
- ★★★★★ 4.8 (16,191 Ratings)
In this beginner-level course, you will understand everything there is about the fields of digital marketing and e-commerce. Here you will learn about the job responsibilities of an entry-level digital marketer and e-commerce specialist. Then, the instructor will explain the concept of a marketing funnel. After that, you will investigate the elements of a digital marketing strategy. This includes learning all about goal setting, channel selection, and content planning.
Going further, the instructor will talk about the commonly used channels and platforms like Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, email marketing, and display advertising. Then you will understand the elements and goals of a digital marketing and e-commerce strategy.
TTC Course Analysis:
Based on learner reviews we believe;
- The content of this course is engaging, informative, and well-presented
- The instructor used different examples along with case studies for better understanding
- The course contains engaging quizzes along with other assignments for practice purposes
- Overall the course is a great source for understanding the foundations of digital marketing
Pros & Cons:
Pros:
- Highest rating of 4.8
- Suitable for beginners
- Includes additional readings
- Engaging quizzes
Cons:
- Too much theory
- A little too basic
What Learners Are Saying About this Course:
This section contains feedback that has been given by online learners about this course. Note that we have divided these reviews based on our main points mentioned below;
Key benefits:
Gives you access to superb strategies to promote e-commerce businesses
With the help of this course, I learned a lot about e-commerce online business. The instructor was great and explained in detail how to make your business successful through digital marketing channels. I can say the taught strategies were superb and allow you to promote e-commerce business. The instructor also shed light on how to increase their growth day by day. (Kay Hill)
The material was very easy to follow
Teaches you a lot about digital marketing without losing interest
This course is incredibly comprehensive and covers basic to advanced-level topics in sequence
This course offers all the relevant coursework to launch you on the path of your new career
Bets course suitable for all those who barely have knowledge of digital marketing and e-commerce
Offers a sleek and organized introduction to the world of Digital Marketing
The readings were easy and quite helpful
Key challenges
The course has excessive examples that wasted a lot of my time
Learner’s Suggestions/Recommendations:
- The course is fine but the data was not organized the way it should have been in the first place. This made me lose interest in the course. (Anonymous Learner)
- The course should focus on actually teaching the skills rather than just mentioning the titles for specific skills. With that, the extremely pedantic breakdown of different digital marketing and e-commerce specialties was unnecessary. (Victoria H)
- The instructor should have added more case studies, graphics, animated graphics, infographics, and wider context. (Guy C)
Is this Course worth taking?
We believe this course offers succinct knowledge of what digital marketing is. The course offers quite interesting quizzes and assignments to solve at the end of each module. The entire team did a great job delivering the course. So, we can say this course is worth taking and can be recommended to all those who have even slight interest in digital marketing and e-commerce.