Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.
In the second course of the Content Strategy Specialization – “Managing Content” – you will dive deeper into Content Strategy by learning some great options for managing your important content once it’s been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.
Then, you’ll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you’ll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it.
As a bonus, we’ve also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit.
Guest lecturers in this course include:
Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.
Module 2 is dedicated to utilizing social and mobile media.
Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.
Content Strategy for Professionals: Engaging Audiences
Northwestern University via Coursera
6 hours of effort required
21,361+ already enrolled!
★★★★★(456 Ratings)
Content Strategy for Professionals: Expanding Your Content’s Reach
Northwestern University via Coursera
6 hours of effort required
7,128+ already enrolled!
★★★★★ (157 Ratings)
Content Strategy for Professionals: Ensuring Your Content’s Impact
Northwestern University via Coursera
6 hours of effort required
8,084+ already enrolled!
★★★★★ (140 Ratings)
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