12 Best + Free Online Marketing Courses with Certificates

Enroll in the best free online marketing courses with certificates to enhance your digital marketing skills.

Key Takeaways:

• Free courses from platforms like Coursera and edX.
• Covers SEO, social media, and content marketing.
• Provides certificates upon completion.
• Ideal for beginners and professionals.

What are the best free online marketing courses with certificates?

Some of the best free online marketing courses with certificates include Google’s Fundamentals of Digital Marketing, HubSpot’s Content Marketing Certification, and Coursera’s Social Media Marketing by Northwestern University.

• Best Online Marketing Courses with Certificates
  • Introduction to Marketing
  • Marketing Essentials
  • Marketing Analytics
  • Strategic Marketing: Segmentation, Targeting, Positioning
  • Marketing in a Digital World
  • Marketing Management
  • The Strategy of Content Marketing
  • Marketing Innovative Products and Services
  • International Marketing: Challenges and Opportunities
  • Introduction to Personal Branding
  • Online Marketing Strategies
  • Brand Management: Aligning Business, Brand and Behaviour

Online Marketing Courses Evaluation & Selection Criteria

The courses were chosen based on their content quality, accessibility, and the value of the certification provided. We prioritized free courses from reputable platforms that cover key marketing strategies, tools, and techniques, and have received positive reviews from learners.

Best + Free Online Marketing Courses with Certificates

Here is the list of 12 Best + Free Online Marketing Courses with Certificates.

Introduction to Marketing

• • • Penn via Coursera
    • 296,685+ already enrolled!
    • ★★★★★ (11,148 Ratings)

This course “Introduction to Marketing” is a well-crafted course in which you will learn about marketing and its various strategies.

• This course covers the three core concepts of marketing which namely are customer loyalty, branding and customer centricity. If you’re aiming to specialize in digital marketing automation, our Best Marketo Certification & Training Courses are a must-see.
• What makes this course unique is the fact that it is taught by three of Wharton’s top faculty in the marketing department, which is ranked as the #1 in the world.
• This course is best suited for the marketing students who needs to gain a sound knowledge about the basics of marketing.

Marketing Essentials

• • • IIMBx via edX
    • 2-4 hours/week (5 weeks) of effort required!
    • Course Type: Self-paced

This course will enable its learners to identify and understand the basics of marketing management with the help of real-world case scenarios.

• In this course you will learn about the basic concepts of marketing such as segmentation, targeting and the 4P’s of marketing etc.
• The best thing about this course is that it bridges gap between the theoretical and practical implementation of the marketing techniques.
• This course is for anyone who wants to have a sound foundation in the world of marketing.

Marketing Analytics

• • • University of Virginia via FutureLearn
    • 40,429+ already enrolled!
    • ★★★★★ (47 Ratings)

This is a very effective course in learning the key concepts of marketing analytics. In it, you will be able to comprehend the ways to use data to make your marketing influential.

• To optimize marketing campaigns, some tools are helpful in measuring the efficiency of brand & customer assets and the best thing about this course is that you will learn to use such tools in it.
• This course is ideal for aspiring marketing professionals who wants to develop their career portfolio and are eager to improve the quality of their marketing campaigns.

Strategic Marketing: Segmentation, Targeting, Positioning

• • • The University of Law via FutureLearn
    • 1,278+ already enrolled!
    • ★★★★★ (11 Ratings)

This course is all about the concepts that are crucial to any marketing strategy.

• You will learn to describe the concepts of targeting, positioning and segmentation processes and will know about their importance.
• It is an ideal course for students who look forward having a sound base in strategic marketing.
• By taking this course, you can end up working with a business owner or marketing executive to help them out in executing the three pillars of marketing.

Marketing in a Digital World

• • • ILLINOIS via Coursera
    • 527,248+ already enrolled!
    • ★★★★★ (16,079 Ratings)

This course takes a new dimension in examining the digital tools that are revolutionizing the marketing world.

• The best thing about this course is that it is rated as number 1 by Class Central.
• The learners will learn bout the digital tools and their role in the 4 P’s of marketing.
• This course is ideal for anyone who is looking to digitally marketize its product or service.
• By the end of this course, you will be able to develop new marketing strategies to make your product publicly known.

Marketing Management

• • • IIMBx via edX
    • 2-4 hours/week (9 weeks) of effort required!
    • Course Type: Self-paced

This  course is a perfect blend of marketing theories  and the real-world business cases.

• The learners will be able to effectively apply marketing management theories in their daily business activities.
• By opting this course, the marketing professionals will be able to create some think tanks on the product, pricing ,placing of their product and can promote it. Enhance your TikTok skills by enrolling in specialized courses.

More Free Online Marketing Courses with Certificates

The Strategy of Content Marketing

• • • UCDAVIS via Coursera
    • 264,138+ already enrolled!
    • ★★★★★ (3,199 Ratings)

This course is designed mainly to teach you the strategies that are used by content marketers in retaining customers.

• This course is an initiative of the leading content marketing authority “Copy blogger “.
• This course is ideal for all the aspirants who look forward pursuing content marketing as a career.
• This course will enable the learners to build their very own brand with the help of content marketing. Check out the best virtual assistant training courses at takethiscourse platform.

Marketing Innovative Products and Services

• • • The University of Maryland via edX
    • 2-3 hours/week (4 weeks) of effort required!
    • Course Type: Self-paced

In this course you will learn all the necessary concepts about marketing and strategies to practically commercialize your venture.

• Be innovative while selling your products or services with this course.
• This course enables its learners to develop a formal marketing plan that aligns best with costumer needs based on real market research.
• The best thing about this course is that it offers a balance between conceptual and practical implementation of marketing.
• This course is for all professionals or individuals who are looking to bring innovation in their marketing ways. You might also be interested in Highest Paying Marketing Jobs and Desired Skills.

International Marketing: Challenges and Opportunities

• • • Coventry University via FutureLearn
    • 5 hours/week (2 weeks) of effort required!
    • Course Type: Self-paced

Unfold the trends and issues that shape global marketing and discover ways to handle problems faced in international market.

• This course is designed to mainly cater the challenges and opportunities faced in international markets.
• This course will prepare you the best to cater with unexpected problems and face them sensibly.
• This course is well suited to anyone who has an interest in learning about global marketing.
• After taking this course, you can pursue a career as a global marketer.

Introduction to Personal Branding

• • • University of Virginia via Coursera
    • 242,857+ already enrolled!
    • ★★★★★ (7,896 Ratings)

This course gives an overview of personal branding and will help you in creating your own brand’s setup.

• In this course, you will also learn the key elements in establishing a maintenance plan for a brand.
• You will also learn to define your business purpose and deliver value to your audience through digital media and social channels.
• This course is for anyone who wants to create an engaging and unique brand of their own.

Online Marketing Strategies

• • • Curtin University via edX
    • 8-10 hours/week (12 weeks) of effort required!
    • Course Type: Self-paced

As global commerce has exponentially transformed the value chain of every industry, majority of businesses are now performing online. This course is all about online market opportunities and their use on social media to advertise your business.

• In this course the learners will learn about the use of E-marketing tools and digital analytics.
• This course will be of great help to individuals working in marketing, public relations, social media, communications, and advertising.
• What makes this course unique is that it allows you to apply traditional marketing strategies in an online work environment through which you can evaluate the efficiency of your marketing strategy.

Brand Management: Aligning Business, Brand and Behaviour

• • • University of London via Coursera
    • 235,554+ already enrolled!
    • ★★★★★ (4,973 Ratings)

In this course you will learn to build brands from a wider organizational perspective.

• This course aims to change the conception of brands as being just a “logo” to an “experience” which is delivered by a business.
• The best thing about this course is that if offers a brand workout from the leading branding professionals which will help you in executing your strategies.
• After taking this course, you can work in corporate branding, brand management or marketing or can become a brand ambassador of your own product.

Frequently Asked Questions:

• Is taking marketing as a major a good choice?

Yes of course, marketing course with certificate equips students to act as critical thinkers. Marketers have exceptional skills in data interpretation, and they can turn analytics into strategy. Moreover, it is an interesting course to take.

• How many fields are there in marketing?

Marketing is a diversified field nowadays. Some areas in marketing are brand marketing, advertising and Public relations, sales, and promotion, retailing and many more.

• Is a career in marketing stressful?

A career in marketing is usually fun as it gives you many opportunities to do things innovatively. Your job can be fun rather than stress for you if you give your best output to it.

• How much time is required to learn about digital marketing?

It all depends on your prior knowledge and experience. You can become a digital marketer in as little as 12 weeks’ time, or it might take you a year or so if you start from the scratch.

Final Thoughts

In a nutshell, it can be said that branding and marketing is a crucial part of any business as it highly influences your target audience. It is very important to use an effective marketing or branding strategy to generate more sales and revenues for your business. Today ‘s business world is mostly doing business online, therefore E-marketing must be given due consideration. The above discussed list was full of best marketing, branding and free online marketing courses with certificates, which will help you a lot in improving your skills. Now it’s up to the readers to go for their right option, gain the right skills and start marketing. Good Luck!