12 Best + Free Marketing Analytics Courses with Certificates

Learn marketing analytics for free with our top courses, complete with certificates to boost your career.

Key Takeaways:

• Comprehensive marketing analytics techniques.
• Free access with certification upon completion.
• Suitable for marketing professionals and students.

What are the benefits of free marketing analytics courses?

Free marketing analytics courses teach you comprehensive techniques and offer certifications upon completion, enhancing your skills and career prospects in marketing.

Marketing Analytics Courses Evaluation & Selection Criteria

Marketing analytics courses were chosen by evaluating curriculum comprehensiveness, instructor credentials, and learner reviews. Our focus is on free courses that offer certification and teach effective marketing analytics techniques.

Best + Free Marketing Analytics Courses with Certificates

Marketing Analytics Foundation Course

• • • Meta via Coursera
    • 34,417+ already enrolled!
    • ★★★★★ (1,001 Ratings)

This course aims to lay the foundation of marketing analytics and help you understand the basic principles of marketing in detail. Here you will learn the role analytics play in digital marketing and how the data is collected and managed for marketing purposes.

• The reason why we chose this course is its focus on explaining the basic privacy regulations that govern the online marketing space and how data is collected.
• This course is for those interested in understanding the foundations of marketing analytics.

Marketing Analytics Fundamentals

• • • Joel Witten via SkillShare
    • 1,950+ already enrolled!
    • Study Level: Beginner

This “Marketing Analytics Fundamentals” class is all about explaining marketing analytics technologies and diving deep into structuring URLs with UTM codes and better tracking your campaigns.

• The best thing about this class is its focus on explaining the different attribution methodologies and learning about tracking in Google Analytics.
• This class is for those who wish to get an overview of marketing analytics and start their journey to become a modern marketing manager.

Marketing Analytics Course: Stand Out by Becoming an Analytics Pro!

• • • Joseph @ Wisdify via Udemy
    • 15,211+ already enrolled!
    • ★★★★☆ (3,781 Ratings)

In this marketing analytics course, you will understand the most important marketing metrics and how they can be applied to your data.

• The best thing about this course is its focus on explaining how to analyze a company’s PPC marketing campaign using key metrics.
• This course is for those who wish to learn to build a dynamic dashboard to summarize their analysis and build a marketing initiative forecast model from the ground up.

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Marketing Analytics Class: Setting and Measuring KPIs

• • • Michael Taylor via LinkedIn Learning
    • 51,792+ already enrolled!
    • ★★★★★ (714 Ratings)

This is a beginner-level course where the instructor will explain in detail how you can set up your KPIs and ensure you’re using the right KPIs for your business.

• The reason why we chose this course is its focus on explaining how to import dashboards to measure your KPIs and keep track of relevant data.
• This course is for those who wish to learn to implement event tracking and familiarize themselves with the different stages of the marketing funnel.

Marketing Analytics Certificate Program

• • • University of Virginia via FutureLearn
    • 43,643+ already enrolled!
    • ★★★★★ (52 Ratings)

Are you interested in learning the basics of marketing analytics and understanding how to use this data to make sure your marketing is effective? If yes, then this program is for you.

• The best thing about this program is its focus on explaining the types of analytics and how data-driven decisions can impact marketing.
• This program is for those who wish to learn to design and conduct experiments for testing hypothesis about marketing and sales.

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Marketing Analytics Mastery: From Strategy to Application

• • • Stephen Tracy via Udemy
    • 1,334+ already enrolled!
    • ★★★★★ (176 Ratings)

This course can help you master the fundamentals of marketing analytics and explains how to start measuring the impact of your marketing efforts like a professional.

• The reason why we chose this course is its focus on explaining how to develop a data strategy and test and optimize marketing activation.
• This course is for those who wish to understand how to measure the ROI of your marketing efforts and create a visual map of a campaign plan.

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Marketing Analytics Certificate Program: Presenting Digital Marketing Data

• • • Samantha Barnes via LinkedIn Learning
    • 21,417+ already enrolled!
    • ★★★★★ (325 Ratings)

In this intermediate-level marketing analytics course, you will understand how to create informative and persuasive data presentations.

• The reason why we chose this course is its focus on covering the key points of presentations starting with the importance of considering your audience before anything.
• This course is for those who wish to understand the best practices for data visualizations and get access to the important tools that can be utilized throughout your career.

Digital Marketing Analytics and Measurement

• • • The Open University via FutureLearn
    • 30 Hours of effort required!
    • Study Level: Intermediate

This “Digital Marketing Analytics and Measurement” class will help you understand how to use the web and channel analytics for not only planning but implementing and optimizing effective digital marketing campaigns.

• The best thing about this class is its focus on explaining how to set up analytics goals for successful digital marketing and set analytics tracking using tag manager.
• This class is for those who wish to learn to interpret channel analytics, conduct analytics, and do analytics tracking using Google Tag Manager.

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Marketing Customer Analytics, Segmentation, and Targeting

• • • Mohammad Reza Habibi via Udemy
    • 5,343+ already enrolled!
    • ★★★★☆ (1,867 Ratings)

In this marketing analytics course, you will learn to analyze the market based on customer and location data analytics using the most powerful available tools.

• The reason why we chose this course is its focus on explaining what customer analytics for marketing segmentation and targeting is and how to do location-based marketing analysis.
• This course is for those who wish to learn to analyze locations for the restaurant business and retail business and so much more.

Customer Analytics

• • • University of Pennsylvania via Coursera
    • 249,062+ already enrolled!
    • ★★★★★ (11,059 Ratings)

In this course, you will understand the different methods of customer data collection that are used by companies. Here you will understand how the data can inform business decisions.

• The best thing about this marketing analytics class is its focus on explaining the main tools required to predict customer behavior and identify the appropriate uses for each tool.
• This course is for those who wish to learn to communicate key ideas about customer analytics and learn so much more about customer analytics.

Excel: Analyzing Your Marketing Performance

• • • Rudolph Rosenberg via LinkedIn Learning
    • 21,228+ already enrolled!
    • ★★★★☆ (63 Ratings)

This is an intermediate-level course that will help you discover how to analyze your marketing performance using Microsoft Excel.

• The reason why we chose this course is its focus on explaining how to evaluate the performance of various marketing channels including events, email marketing, content/website marketing, and more.
• This course is for those who wish to improve their marketing performance using the natural selection process.

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Buyer Behaviour and Analysis

• • • Curtin University via edX
    • 23,346+ already enrolled!
    • 120 Hours of effort required!

In this course, you will be taught how to analyze and apply consumer and buyer behavior fundamentals for developing an effective marketing campaign.

• The best thing about this course is its focus on evaluating different sources of group influences that can affect and radically change consumer consumption.
• This course is for those who wish to learn to create specific marketing strategies focusing on what motivates a consumer.