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10 Best Free Google Tag Manager Courses 2023

Google Tag Manager is a tag management system that comprises the same functionality as the global site tags. With the help of Google Tag Manager, you can configure and deploy tags on your website instantly through an easy-to-use web-based interface.

Google tag manager is something that is used by 99.5% of all websites whose tag manager we know. And this makes up to 42.4% of all the websites.

To understand more about Google Tag Manager, a group of 5+ members at takethiscourse.net has compiled a list of 10 Best Free & Paid Google Tag Manager Courses. This list has been compiled after enough research and it contains the best Google Tag Manager courses.

# Course Name University/Organization Ratings Duration
1. Google Tag Manager (GTM) Training Course – From Zero to Hero Udemy ★★★★★ 4.5 04 Hours
2. Free Google Tag Manager Course Google Analytics Academy
3. The Most In-Depth Google Tag Manager (GTM) Course Udemy ★★★★★ 4.4 05 Hours
4. Free Google Tag Manager Training Courses LinkedIn Learning
5. Advanced Google Tag Manager (GTM) 12+ practical use cases Udemy ★★★★★ 4.8
6. Google Tag Manager SkillShare
7. Google Tag Manager Courses (Skillshare) SkillShare
8. Master Google Analytics (UA) with Tag Manager & Data Studio Udemy ★★★★☆ 4.5 18 Hours
9. Master Google Tag Manager: Go From Beginner to Advanced Udemy ★★★★☆ 4.4 07 Hours
10. Google Tag Manager Courses & Classes Udemy
In order to help our readers in taking a knowledgeable learning decision, TakeThisCourse.net has introduced a metric to measure the effectiveness of an online course. Learn more about how we measure an online course effectiveness.

Best Google Tag Manager Courses

Google Tag Manager (GTM) Training Course – From Zero to Hero

      • Anil Batra via Udemy
      • 13,167+ already enrolled!
      • ★★★★★ (2,305 Ratings)

Online Course Effectiveness Score
Content Engagement Practice Career Benefit
Excellent
★★★★★
Excellent
★★★★★
Fair
★★★☆☆
Fair
★★★☆☆

If you want to learn and understand how to use Google Tag Manager from the comfort of your home then this course is what you need. You will be taught how to deploy a variety of tags and then track them in Google Analytics.

  • The best thing about this course is its focus on explaining how you can achieve the Google Analytics implementation mastery.
  • This course is for all those who wish to learn to use Data Layer for tracing certain actions. You might also be interested in Google Digital Garage Courses at takethiscourse platform.
Even though I had no experience in using Google Tag Manager yet I was able to learn so much from this course. I can say this course has given me good knowledge and understanding of how Google Tag Manager works. (Anjana M, ★★★★★)

More Google Tag Manager Courses

Free Google Tag Manager Course

In this course, you will understand the different aspects of Google Tag Manager in detail. This includes managing multiple analytics and marketing tags for your website.

  • The reason why we chose this course is its focus on explaining how you can collect data using the data layer and how additional tags can be used for marketing and remarketing purposes.
  • This course is for all those who wish to understand who wish to learn everything there is about the Google Tag Manager and clear the certification exam.

The Most In-Depth Google Tag Manager (GTM) Course

      • Ziga Berce via Udemy
      • 6,496+ already enrolled!
      • ★★★★★ (308 Ratings)

Online Course Effectiveness Score
Content Engagement Practice Career Benefit
Excellent
★★★★★
Excellent
★★★★★
Fair
★★★☆☆
Fair
★★★☆☆

This engaging class offers all the guidelines you need to understand how to install different marketing tools without the need for a developer.

  • The best thing about this class is its focus on explaining how you can deploy Facebook, LinkedIn, and third-party pixels with Google Tag Manager.
  • This class can be taken by all those who wish to learn how to import and export tags from one Google Tag Manager account to another.
I have just finished this course and must say that this is exactly what I have been looking for a while. The instructor Ziga is great and his way of teaching is too good. His examples were spot on and I will be reviewing this course again. (Vladimir J, ★★★★★)

Free Google Tag Manager Training Courses

Want to get the best training you need to stay one step ahead of others and become an expert at using Google tag manager? LinkedIn offers a variety of courses that enclose in it everything you need to know about Google tag manager. Whether you are a beginner, an intermediate, or a professional, there is a course for everyone according to their level of understanding.

Advanced Google Tag Manager (GTM) 12+ practical use cases [No more AVailable]

      • Vladislavs Celitans via Udemy
      • 578+ already enrolled!
      • ★★★★★ (70 Ratings)

Online Course Effectiveness Score
Content Engagement Practice Career Benefit
Excellent
★★★★★
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆

This advanced-level course explains how to do standard website form conversion tracking and AJAX website form conversion tracking in detail.

  • The reason why we chose this course is its focus on explaining how you can monitor JavaScript errors on your website using GTM. This course also gives a detailed introduction to CSS selectors.
  • This course is suitable for all those interested in learning how to track checkbox ad dropdown performance on the website and so many more advanced concepts of Google Tag Manager.
I must say the instructor of this course is quite awesome, responsive, and helpful. He definitely is highly knowledgeable and every lesson has proper explanations. This course is not like other courses that only read out the slides to us. (Visitor C, ★★★★★)

Google Tag Manager

      • Chris Worfolk via SkillShare
      • 698+ already enrolled!
      • Study Level: Intermediate

Online Course Effectiveness Score
Content Engagement Practice Career Benefit
Good
★★★★☆
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

This highly informational class focuses on how you can use Google Tag Manager in detail. From explaining the fundamentals to shedding light on more advanced features, this course has everything you need to get started.

  • The best thing about this class is its focus on explaining how you can track down custom data using variables and how to integrate with Google Analytics and Facebook Pixel.
  • This class is for all those who wish to learn all about Google Tag Manager and how to use event and URL-based triggers.
A great class indeed to get you started in Google Tag Manager. The class covers all the basics beautifully. The instructor Chris is great and explains even the difficult concepts in an easy-to-understand manner. (Steve Hartley)

Google Tag Manager Courses (Skillshare)

At SkillShare, you will get access to different types of Google tag manager courses based on your level of understanding. There are courses available for beginner, intermediate, and advanced level individuals. Whether you just want an overview of Google tag manager or to understand the advanced concepts, there is a course for everyone at SkillShare.

Master Google Analytics (UA) with Tag Manager & Data Studio

      • Rudranil Chakrabortty via Udemy
      • 2,808+ already enrolled!
      • ★★★★★ (461 Ratings)

Online Course Effectiveness Score
Content Engagement Practice Career Benefit
Excellent
★★★★★
Excellent
★★★★★
Fair
★★★☆☆
Fair
★★★☆☆

This course offers a detailed understanding of the pre-defined reports in the Google Analytics Universal Analytics version.

  • The reason why we chose this course is its focus on explaining how you can collect customized data from your website through advanced concepts like events, goals, custom metrics, user-id, and more.
  • This course is for all those who wish to understand how to build advanced reports step-by-step using data studio.
This course has without any doubt outstanding content to offer. This instructor has removed a lot of confusion I had in my mind regarding Google Tag Manager. I can really recommend this course to those interested in learning all about the Google Tag Manager and data studio. (Arupratan C, ★★★★★)

Master Google Tag Manager: Go From Beginner to Advanced

      • Rudranil Chakrabortty via Udemy
      • 218+ already enrolled!
      • ★★★★★ (22 Ratings)

Online Course Effectiveness Score
Content Engagement Practice Career Benefit
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

This course explains some of the very advanced use cases of Google Tag Manager in detail. You will understand how Google Tag Manager works behind this.

  • The best thing about this course is its focus on explaining how you can connect Google Tag Manager with Google Ads and Facebook.
  • This course is for all those who wish to understand the advanced use cases of video tracking on your website and other things about Google Tag Manager in detail.
This course offers in-depth knowledge of the subject in an easy-to-understand manner. The way this instructor has managed to explain all the concepts is amazing. He always gives feedback to the questions asked which is a plus point. I can say because of the hard work of this instructor, I was able to understand so much about Google Tag Manager and that too from the comfort of my home. (Arun J, ★★★★★)

Google Tag Manager Courses & Classes

Udemy offers a wide range of best Google Tag Manager courses and classes. Whether you want to gain an in-depth knowledge of Google Tag Manager or understand the advanced topics. Similarly, wish to master Google Analytics or understand what Data Studio is. In short, whatever you need to know about Google Tag Manager, you can find a course for it at Udemy.

Final Thoughts

Learning everything about Google Tag Manager is not a problem anymore as this Google Tag Manager courses list has the best courses and classes you can consider learning from. Therefore enroll in one of the best Google Tag Manager courses today and never stop learning.

TTC Team

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