8 Best + Free Customer Analytics Courses with Certificates

Our list of Free Customer Analytics Courses will help you uncover the secrets of customer behavior. Learn to drive business growth with data-driven insights.

Key Takeaways

• Access to a comprehensive list of Free Customer Analytics Courses.
• A chance to understand customer behavior through data analysis.
• Earn certificates and showcase your analytical skills.

How can I learn customer analytics for free?

Learn all about customer analytics with this list of Free Online Customer Analytics courses. It offers an in-depth analysis of customer behavior and provides certificates of completion.

Customer Analytics Courses Evaluation & Selection Criteria

Our team at Takethiscourse carefully handpicked these Customer Analytics Courses. This is done by examining course content’s applicability to real-world marketing challenges, actionable insights provided, and instructor expertise in analytics.

Below you can Find the List of Best + Free Customer Analytics Courses with Certificates.

Wharton Customer Analytics

• • • University of Pennsylvania via Coursera
    • 267,311+ already enrolled!
    • ★★★★★ (11,457 Ratings)

In this course, you will understand what data can and cannot describe about customer behavior. Here you will learn about the most effective methods for collecting data and deciding what it means.

• The reason why we chose this course is its focus on explaining the critical difference between data which usually describes a casual relationship and the data that describes a correlative one while exploring the synergy between data and decision.
• This course is for those who wish to understand all about customer analytics and explore the right way to ask the right questions and define their objectives.

Predictive Customer Analytics

• • • Kumaran Ponnambalam via LinkedIn Learning
    • 7,902+ already enrolled!
    • ★★★★★ (151 Ratings)

This is a very interesting course where the instructor sheds light on the customer life cycle. You will understand how predictive analytics can help improve every single step of the customer journey.

• The reason why we chose this course is its focus on explaining how to explore the data generated inside and outside your business. You will understand different ways to aggregate data within your organization.
• This course is for those who wish to get access to best practices for creating a customer analytics process from the ground up.

Digital Customer Analytics

• • • University System of Mary Land via edx
    • 4 weeks (3–5 hours weekly) of effort required
    • Study Type: Self-paced

In this “Digital Customer Analytics” class, the instructor will talk about the different customer lifetime value concepts.

• The best thing about this class is its focus on explaining how to use CLV for evaluating marketing actions. You will understand the process of selecting customers in detail.
• This class is for those who wish to understand how to manage churn, consumer model, and other concepts in detail.

Predictive Analytics

• • • IIMB via edx
    • 7 weeks (4–5 hours weekly) of effort required
    • Study Type: Self-paced

In this class, the instructor will explain how to use predictive analytics tools for analyzing real-life business problems.

• The reason why we chose this class is its focus on explaining the case-based practical problems using predictive analytics techniques to interpret model outputs.
• This class is for those who wish to learn all about regression and logistic regression and understand how to do forecasting using software tools like MS Excel, SPSS, and SAS.

Mastering Customer Insights

• • • via Columbia Business School
    • 6 weeks (4–6 hours weekly) of effort required
    • Study Type: Self-paced

Do you want to adopt a customer-centric mindset and understand how to reach increased profitability and greater customer satisfaction and loyalty? If yes then this course is for you. here you will be taught how to leverage the power of consumer psychology and behavioral economics for delivering valuable customer insights.

• The best thing about this course is its focus on explaining how to perform qualitative and quantitative research and casual experiments in a step-by-step guide. You will be taught how to apply your knowledge using real-world insights and boost your sales leading to maximized profitability.
• This course is for those who wish to understand how to benefit from an interactive learning experience including crowdsourcing and discussions with a global cohort of peers along with other hands-on activities.

For anyone interested in the intersection of sports and data, discover these educational opportunities.

Continue with more Customer Analytics Courses with Certificates…

Business Analytics: From Data to Insights

• • • via University of Pennsylvania
    • 9 weeks (6–8 hours weekly) of effort required
    • Study Type: Self-paced

In this engaging class the instructor explains how to interpret and visualize the results of simulation models for evaluating complex business decisions in uncertain settings.

• The reason why we chose this class is its focus on explaining how to identify effective methods for collecting data on customer behavior and use it to make better business decisions for your business.
• This class is for those who wish to understand how to use data analytics for deriving insights into the key components of the staffing cycle for their business. These components include hiring, internal mobility, and attrition.

Analytics for Strategic Growth: AI, Smart Data, and Customer Insights

• • • via University of Pennsylvania

In this course, the instructor explains how to assess the impact of data analytics. This includes AI and algorithms as well. Here you will not only explore but understand the latest AI applications including ChatGPT and understanding what they can mean for your business and customers.

• The best thing about this course is its focus on explaining how analytics has changed the role of marketers and allowed them to engage with their customers efficiently. You will be taught how to manage the digital pipeline and make collected data more actionable.
• This course is for those who wish to understand how their customers might respond to new technologies and how their responses can affect their customer journey.

Certificate in Consumer Analytics and Insights

• • • via George Town University

In this engaging class, the instructor talks about the business problems but in terms of consumer’s behaviors and decisions. Here you will be provided with recommendations for addressing best business problems that are supported by data and analysis.

• The best thing about this class is its focus on explaining how to identify appropriate sources of data for examining how organization’s actions affect relevant consumer decisions. You will understand how to conduct appropriate analysis for addressing a business problem using both consumer-level data and aggregate data sources.
• This class is for those who wish to develop a good understanding of relevant methods that are used for data analysis.