10 Best + Free Copywriting Courses & Classes

Improve your writing skills with our list of Best Copywriting Courses. Improve your ability to craft compelling content that captivates and converts with these courses.

Key Takeaways

• Access to courses that help you master the art of persuasive writing and content creation.
• A chance to learn techniques for SEO optimization.
• Develop skills to engage audiences.

What are the essential components taught in copywriting courses?

These courses teach you to create engaging and persuasive content that communicates effectively with brand messages, converts readers into customers, and optimizes SEO.

• Best + Free Copywriting Courses and Classes
  • Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy
  • Copywriting Fundamentals Course
  • Copywriting secrets – How to write copy that sells
  • Copywriting Basics Class for Successful Sales: Time-Tested Tactics that Prompt Action
  • Learning to Write Marketing Copy
  • Writing Crystal Clear Copy: Copywriting Basics for Beginners
  • Marketing: Copywriting for Social Media
  • Social Media Copywriting Masterclass: Professional Tips for Profiles and Posts
  • Learning Conversion Copywriting
  • Master Brand Tone of Voice for Copywriting and Marketing Success

Copywriting Courses Evaluation & Selection Criteria

We evaluated each course for its ability to teach effective and persuasive writing, positive learner feedback, and course content relevance to current market needs.

Best Copywriting Classes

Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy

• • • Jesse Forrest via SkillShare
    • 31,474+ already enrolled!
    • Study Level: Beginner Level

This class will allow you to master the fundamentals of writing for the web. Here you will learn to write effective landing pages and emails and web pages etc.

• The best thing about this class is its focus on explaining how you can create your own attention and write the best headline. You will also get to uncover your target audience’s deepest desires and fears through 8-point research.
• This class is for all beginners and experienced writers who wish to learn the fundamentals of writing for the web.

Discover how you can enhance your technical writing skills through specialized certification courses available now.

Copywriting Fundamentals Course

• • • CIM via FutureLearn
    • 03 weeks (03 hrs/week) of effort required!
    • Study Type: Self-paced

This “Copywriting Fundamentals” class is all about helping you gain the skills required to become a successful copywriter. You will be taught how to write copy and develop your brand and win customers.

• The reason why we chose this class is its focus on explaining the professional copywriting approach in detail.
• This class is for those who wish to learn to create copy that can connect with audiences.

Copywriting secrets – How to write copy that sells

• • • Len Smith via Udemy
    • 40,844+ already enrolled!
    • ★★★★★ (6,022 Ratings)

In this course, you will discover the secrets of copy-writing success from the master. Here you will be taught how to structure and write compelling sales copy.

• The reason why we chose this course is its focus on explaining how to apply the power of emotional drivers even when you are writing in a B2B environment.
• This course is for those who wish to understand how to leverage features, benefits, and advantages and craft professional press releases.

Copywriting Basics Class for Successful Sales: Time-Tested Tactics that Prompt Action

• • • Jack Zerby via SkillShare
    • 19,453+ already enrolled!
    • Study Level: Beginner Level

This class is all about spanning the history of sales letters and how you can identify audiences and harness popular writing formulas to create engaging headlines.

• The best thing about this class is its focus on explaining how to use time-tested principles and what makes copy-writing a matter of both science and sales.
• This class is for those who wish to uncover what matters to the readers and how to leverage that knowledge in the form of writing.

Related: Best Technical Writing Certification Courses

Learning to Write Marketing Copy

• • • Ian Lurie via LinkedIn
    • 173,679+ already enrolled!
    • ★★★★★ (1,912 Ratings)

In this beginner-level course, you will gain a great foundation for all your campaigns and learn to write copy that tells your story and sells your product.

• The best thing about this course is its focus on explaining the different types of copywriting and the benefits of drafting on paper.
• This course is for those who wish to learn to manage a copyediting team, an editorial calendar, and so much more.

continue with more Copywriting Classes…

Writing Crystal Clear Copy: Copywriting Basics for Beginners

• • • Ruth Clowes via SkillShare
    • 3,896+ already enrolled!
    • Study Level: Beginner Level

In this class, you will be taught the simple principles behind a clear and concise copy. You will learn to clean up and clarify the messy and imprecise text in detail.

• The reason why we chose this class is its focus on explaining the power of active voice and how to use it. You will also understand the practical tools and techniques required to improve any piece of writing.
• This class is for all those writers who are new to writing and needs guidance.

Marketing: Copywriting for Social Media

• • • Michaela Alexis via LinkedIn
    • 37,569+ already enrolled!
    • ★★★★★ (1,236 Ratings)

This is an intermediate-level course that breaks down the tools and strategies required to find your brand’s voice and unlock social media success.

• The best thing about this course is its focus on sharing the copywriting formulas and how buyer personas can help you craft even more engaging and relevant content.
• This course is for those who wish to learn to keep their content readable and error-free.

Related: Meta Social Media Marketing Professional Certificate Review

Social Media Copywriting Masterclass: Professional Tips for Profiles and Posts

• • • Ruth Clowes via SkillShare
    • 7,575+ already enrolled!
    • Study Level: Intermediate Level

In this masterclass, the instructor will explain how to craft effective social copy for your business that is SEO-friendly and remains true to your brand voice.

• The reason why we chose this masterclass is its focus on explaining the different copywriting techniques to help you write perfect social media bios and profiles.
• This masterclass is for those who wish to learn tips to write like a pro on Twitter, Facebook, LinkedIn, and Instagram.

Learning Conversion Copywriting

• • • Joanna Wiebe via LinkedIn
    • 24,271+ already enrolled!
    • ★★★★★ (711 Ratings)

In this beginner-level course, the instructor will walk you through the basic steps of conversion copywriting. Here you will learn to think about conversion rate optimization from a strategic perspective.

• The best thing about this course is its focus on explaining the three steps of the conversion copywriting process. You will learn to borrow messages from customers and how to research the voice of the customer.
• This course is for those who wish to understand all about conversion copywriting.

Master Brand Tone of Voice for Copywriting and Marketing Success

• • • Ruth Clowes via SkillShare
    • 919+ already enrolled!
    • Study Level: Intermediate Level

In this course, you will be taught what voice and tone are and how they are related to brand and marketing.

• The best thing about this course is its focus on explaining copywriting techniques and how you can write with clarity and warmth.
• This course is for those who wish to learn ways to introduce humor into their business writing.

Final Thoughts

Copywriting can be a really enjoyable job and if you have the required skills and know how to do this job well then this can be a great career choice as well. The above list of best and free copywriting courses is a very convenient and engaging way to learn Copywriting. So, all you have to do is pick the right course for yourself. Thus enroll today and never stop learning.