Business-to-business marketing is when a business markets its products to another organization instead of an individual customer. It is a more concise and to-the-point form of marketing. Nowadays, B2B marketers often invest their time in selling to customers who have several key stakeholders. B2B marketing can come in various forms such as tools, accessories, office supplies, and more. Here the customers are more focused on ROI (return on investment), effectiveness, and expertise. They are attracted by logic and financial incentives.
To learn more about B2B marketing, our team at takethiscourse.net has put together a list of the Best B2B Marketing Courses with Certificates. With the help of the courses available in this list, you can start learning everything about B2B marketing today.
# | Course Name | University/Organization | Ratings | Duration |
1. | B2B Marketing Foundations | LinkedIn Learning | ★★★★★ 4.6 | 0.5 Hour |
2. | International B2B (Business to Business) Marketing | Yonsei university | ★★★★★ 4.6 | 09 Hours |
3. | Digital Marketing B2B: Ultimate Digital Marketing Course | Udemy | ★★★★★ 4.6 | 49 Hours |
4. | B2B Marketing Foundations: Positioning | LinkedIn Learning | ★★★★★ 4.6 | 01 Hour |
5. | B2B Sales Masterclass: People-Focused Selling | Udemy | ★★★★★ 4.7 | 03 Hours |
6. | How to Set Up Your Cold Email Lead Generation Machine for B2B Sales, Freelancers, and Consultants | Skill Share | — | 01 Hour |
7. | Business Development & B2B Sales for Startups- Sales Valley | Udemy | ★★★★☆ 4.4 | 06 Hours |
8. | B2B Marketing on LinkedIn | LinkedIn Learning | ★★★★★ 4.5 | 0.5 Hour |
9. | B2B Marketing: Generating the Right Leads for Your Business | Skill Share | — | 0.5 Hour |
10. | Market Research: B2B | LinkedIn Learning | ★★★★★ 4.6 | 01 Hour |
Online Course Effectiveness Score | |||
Content | Engagement | Practice | Career Benefit |
Excellent ★★★★★ | Good ★★★★☆ | Fair ★★★☆☆ | Fair ★★★☆☆ |
In this beginner-level course, learners will be able to study the basic concepts and principles of B2B marketing and will be able to differentiate between the processes of B2B and B2C marketing.
Online Course Effectiveness Score | |||
Content | Engagement | Practice | Career Benefit |
Excellent ★★★★★ | Excellent ★★★★★ | Good ★★★★☆ | Fair ★★★☆☆ |
In this course, learners will learn about different B2B marketing strategies and renew B2B marketing via a Cross Country and Cross Industry (CCCI) Innovation approach.
Online Course Effectiveness Score | |||
Content | Engagement | Practice | Career Benefit |
Excellent ★★★★★ | Excellent ★★★★★ | Good ★★★★☆ | Fair ★★★☆☆ |
This course teaches learners about effectively targeting and acquiring customers in a cost-effective manner while also training them about different B2B marketing strategies. Along with demand generation students will also learn about long-term planning as well as digital brand-building.
Online Course Effectiveness Score | |||
Content | Engagement | Practice | Career Benefit |
Excellent ★★★★★ | Good ★★★★☆ | Fair ★★★☆☆ | Fair ★★★☆☆ |
This course discovers the value of messaging in B2B marketing and explores further on the topic to help learners realize the importance of positioning and marketing in B2B marketing.
Online Course Effectiveness Score | |||
Content | Engagement | Practice | Career Benefit |
Excellent ★★★★★ | Good ★★★★☆ | Fair ★★★☆☆ | Fair ★★★☆☆ |
This course is essential for marketers to realize how important communication with people is important in marketing. It is a fundamental course on the benefits of people-focused selling and how it will help marketers with their marketing techniques. Get certified in online marketing: “Find out how you can get certified in online marketing with the best courses that offer industry-recognized certificates
Related: Become a Marketing Analyst: Complete Learning Path
Online Course Effectiveness Score | |||
Content | Engagement | Practice | Career Benefit |
Excellent ★★★★★ | Good ★★★★☆ | Fair ★★★☆☆ | Fair ★★★☆☆ |
This course offers the best tips and tricks on how to target potential clients as an entrepreneur, freelancers, or consultants. It explains the importance of targeting the correct customers and using the proper methods of marketing.
Online Course Effectiveness Score | |||
Content | Engagement | Practice | Career Benefit |
Excellent ★★★★★ | Good ★★★★☆ | Fair ★★★☆☆ | Fair ★★★☆☆ |
This course effectively teaches how to sell your product and promote it in an efficient way. It allows learners to improve their communication skills and create valuable connections with clients.
Online Course Effectiveness Score | |||
Content | Engagement | Practice | Career Benefit |
Excellent ★★★★★ | Good ★★★★☆ | Fair ★★★☆☆ | Fair ★★★☆☆ |
This course teaches techniques that are helpful to B2B marketers who want to efficiently communicate with their customers and sell their products in a faster way.
This course will help you generate better leads, attract more clients, and empower your sales.
Online Course Effectiveness Score | |||
Content | Engagement | Practice | Career Benefit |
Excellent ★★★★★ | Good ★★★★☆ | Fair ★★★☆☆ | Fair ★★★☆☆ |
This course teaches how to conduct market research in an effective manner. It was very effective in teaching how to perform B2B market research easily.
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